Inclusive Circularity with Fernanda Drumond

This is EP08 and we’re joined by Fernanda Drumond, Head of Collective Action & Disaster Management at the H&M Foundation. Tune in for an eye-opening conversation on inclusive circularity, and why centering people in circular systems is key to building a more sustainable world.We discuss:What “inclusive circularity” means in the textile sectorWhy the informal sector is needed to scale circular practicesA real-world case study: the Collective Impact model piloted in BengaluruLessons for brands, consumers and sustainability professionalsHow to design for dignity, equity and climate actionFernanda shares her personal journey into this work, challenges conventional sustainability narratives and leaves us with hopeful and practical ideas for what a just, circular future can look like.Resources & LinksFernanda Drumond on LinkedInTextiles Circularity Gap ReportH&M Foundation: Inclusive CircularityEarth4All (Club of Rome)Action StepsRethink your role in circular systems. How are people being included or excluded?Explore how your organisation can partner with or learn from informal sector workersReduce. Reuse. Recycle. Reflect on who benefits from circular solutions