Incorporating A Virtual Book Tour For Your Next Launch

Kate DiLeo, Chief Brand Architect at Kate DiLeo Branding and international bestselling author talks with Interview Valet Client Account Manager Kristen Nolan on the strategic use of podcast interviews to drive a successful book launch. Kate shares her successes with the effectiveness of podcast interview marketing to launch her book, Muting The Megaphone, to an international bestseller. This brand strategist expert used a surgical approach to leverage her podcast guest opportunities and offers advise to other non-fiction authors on how to approach podcast interviews with courage and confidence. Applying her unique understanding of the importance of choosing the right podcast for interview appearances and the importance of authentic storytelling and engaging conversation drives the idea that better is better when it comes to podcast interview marketing.   Timestamps For This Episode: (03:24) Strategic timing and impact of targeted podcast interviews (08:05) Benefits of building evergreen content and credibility (11:10) Building a promotional timeline around your book launch (16:30) Storytelling to engage and connect with your audience (20:30) Building trust with authenticity