Incorporating Props & Symbols Into TV Ads – Casey Phillips (Hereford Agency)

from Campaign Trend Podcast · host Startup Caucus

Our guest today is Casey Phillips, principal at the Hereford Agency. He’s written and produced more than a thousand political television and radio ads across all 50 states. He’s worked at the NRCC and RLSC and serves as a general consultant on campaigns. He’s also written and produced a feature documentary called “Win, Lose, or Draw Straws” about the way different ties are resolved in elections. We talk about what goes into an effective TV ad, what it takes to cut through the noise in today’s crowded media landscape, and what happens in the final weeks of a campaign.Visit BusinessOfPoliticsPodcast.com to learn more.Visit our website: CampaignTrend.com

Episode metadata supplied by the publisher feed · Published Sep 14, 2022

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Incorporating Props & Symbols Into TV Ads – Casey Phillips (Hereford Agency)

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