Incorporating Storytelling Into Your Sales Process

from The Duct Tape Marketing Podcast · host John Jantsch

John Livesay is a sales keynote speaker and author - he's also known as the Pitch Whisperer. He's here on the show to talk about his book Better Selling Through Storytelling, where he shares tips for applying the four essential elements of great storytelling to the art of selling. Today's businesses can't simply rely on a list of past accomplishments to sell to prospects; instead, they need to craft a compelling story to win business. Livesay demonstrates how to do just that.

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This episode is 22 minutes long.

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This episode was published on January 15, 2020.

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