Increase in Consumption of Plant-Based Food and Beverages

There is an increase in consumption of plant-based food and beverages among consumers as they are often perceived as more natural, sustainable and healthy. Some consumers, suspicious of antibiotics and hormones, are either reducing or stopping meat consumption altogether. Health, wellness, taste, nutrition, ethical sourcing and sustainability will be the main focus of food and beverage development in the future.   Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.