Increase Sales With Engaging Content Strategies

In episode 17 of Waste To Wealth, Michael McCall interviews Dean Curtis, CEO of Ingage and former leader at Palm and Apple, as they discuss how waste haulers can enhance sales with interactive, tech-driven presentations—focusing on clear sales processes, personalized content, and analytics that build customer confidence and close more deals.Tune in to discover strategies that can enhance your sales approach and drive profitability in your waste hauling business.TIMESTAMPS[00:02:46] Education as a sales process.[00:06:05] No-code interactive experiences.[00:10:12] Sales strategies for contractors.[00:12:04] Non-linear sales processes.[00:15:35] Importance of storytelling in sales.[00:20:15] The power of storytelling.[00:24:01] Hope vs. Expectation in Business.[00:25:41] Scalability in content creation.[00:31:35] Sales technology adoption challenges.[00:35:10] AI automation in business.[00:36:56] Hyper-personalization in sales content.[00:43:31] Coaching lacrosse as a hobby.[00:44:20] Lacrosse is a unique sport.QUOTES"No one wants to be sold to; they want to be informed and educated and make a great decision." -Michael McCall"Iteration is one of your best friends when building content for your sales teams." -Dean Curtis"The tool plus the human is greater than the human." -Dean Curtis"If you can have more confident reps selling and representing your company and educating customers, you're going to convert more." -Dean CurtisSOCIAL MEDIA LINKSMichael McCallInstagram: https://www.instagram.com/buffalo.finances.cpa/Facebook: https://www.facebook.com/BuffalofinanceNC/LinkedIn: https://www.linkedin.com/in/michael-d-mccall-03667714/Dean CurtisLinkedIn: https://www.linkedin.com/in/deanc23/ Instagram: https://www.instagram.com/deancurtis23/ WEBSITEBuffalo Finances: https://buffalofinances.com/Ingage: https://ingage.io/