Increase the Results of Your Amazon Funnel with Steven Pope, Ep #144

Your funnel on Amazon breaks down into three basic variables: Impressions, Clicks, and Purchases. Recently, Amazon has added Add To Cart as another variable to start keeping an eye on. In this episode, Steven Pope comes on to share what he calls the ICAP funnel on Amazon, and he shares a case study using some fairly new reports. This episode does get a bit technical, but you will learn some helpful insights into how increasing your results at each step of the funnel will lead to higher sales (and profits). Connect with Steven YouTube LinkedIn My Amazon Guy MAG School Connect with Kevin Facebook Group Instagram LinkedIn

Episode metadata supplied by the publisher feed · Published Jul 28, 2022

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Increase the Results of Your Amazon Funnel with Steven Pope, Ep #144

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Make Each Click Count Hosted By Andy Splichal Andy Splichal The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits.The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy has been called the World's Foremost Expert in eCommerce Marketing Growth Strategies. He was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

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This episode is 36 minutes long.

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This episode was published on July 28, 2022.

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