Increase Your Ecommerce Marketing Success With Customer Research & Data Mining

In this episode, host Greg Shuey introduces the podcast's first guest, Laurel Teuscher, who is the VP of services at Stryde. This episode pivots from the solo casts of the previous episodes to a discussion centered around consumer research and data mining. Greg highlights the importance of focusing on customers, a theme he discussed in his 2024 predictions, and introduces Laurel, who brings a robust background in digital marketing and a deep love for ecommerce.Laurel Teuscher dives into the significance of customer research, contrasting current data-driven marketing tactics with traditional methods like focus groups and direct customer interactions. She emphasizes that with the advent of privacy laws and cookie-less tracking, the readily available data that marketers have traditionally relied upon is becoming less accessible. Teuscher suggests that marketers need to revert to more proactive customer engagement strategies to truly understand their audience's needs and pain points.The conversation explores how changing consumer behaviors, especially those accelerated by the COVID-19 pandemic, require businesses to continuously update their understanding of their customer base. Laurel discusses the necessity of segmenting audiences to tailor marketing strategies effectively and highlights tools like KnowCommerce, which help in capturing nuanced customer insights beyond what typical analytics platforms offer. The episode underscores the critical role of ongoing, genuine customer engagement in shaping marketing strategies that are not only responsive but also anticipatory of consumer needs.LinksGreg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/Laurel Teuscher LinkedIn:https://www.linkedin.com/in/laureltoosure/https://www.stryde.com/customer-research-data-mining-for-ecommerce-brands/