Increase your revenue with Ansoff Matrix: Google Case Study

Episode 7 of the IBS Talks podcast, hosted by IBS Americas, titled "Increase your revenue with Ansoff Matrix: Google Case Study" was published on November 9, 2020 and runs 11 minutes.

November 9, 2020 ·11m · IBS Talks

Summary

This podcast presents the main concepts of the Ansoff Matrix framework and illustrates how this important tool can help you with strategic planning of your company. To understand the theory better, Prof. Elaine Mandotti analyzes Google case study illustrating how the organization uses the product-market framework in order to create new opportunities for the expansion strategy. To know more about the world of Business Administration, recent case studies and modules that revolutionized the international panorama of business, subscribe to our channel and activate your notifications. https://www.youtube.com/americasbusinesschannel

Episode Description