Increasing Demand of Biotechnology in Cleaning with Rashda Khan of Barentz - Ep. 96

Join industry leaders at The Chemical Summit on September 29-30, 2026 in Houston, Texas.  Visit thechemicalsummit.comIn recent years, the demand for biotechnology in cleaning has been on the rise due to its effectiveness in providing eco-friendly and sustainable solutions to the cleaning industry. Biotechnology involves the use of biological agents or living organisms to create useful products and services, and in cleaning, it has shown significant potential in improving the efficiency and safety of cleaning processes. Victoria Meyer chats with Rashda Khan, Sr. Director of Product Innovation for Barentz, a member of the HI&I leadership team, and is responsible for support across the business, driving new product development, and innovation efforts. Topics discussed this week: Product innovation in the value chain now versus many years backIncreased demand for biotechnology in the cleaning  industry Drivers that are moving us toward biotechnology in the cleaning worldEducation for the consumer, the customer, and the end userChallenges in  commercializing and scaling in bio-based products and applicationsRashda’s role as Barentz influences the formulations, specifications, and applications of the new productsThe innovation process at Barentz Being empathetic to our customers and our consumersStriking a balance when having innovation opportunities, and an array of potential suppliersChallenges in innovation during and after the pandemicThis is a great and interesting conversation, so tune in!  Love the show? Subscribe, rate, review, and share!