Increasing engagement in learning with Bianca Baumann - No. 74

In this interview, Bianca Baumann talks about how marketers design engaging experiences and what L&D can learn from these strategies. She summarises the key strategies as being: focusing on emotional impact communicating visually engaging writing The interview explores each of these strategies in more depth. Useful links on marketing and learning Find out more about Bianca Download Bianca Baumann’s Little Black Book of Marketing and L&D The two sites Bianca suggests as a way to learn more about marketing are Content Marketing Institute and MarketingProfs