Increasing Reach Through Strong Brand Identity

Featuring Kimberly Day, Director, Marketing & Communications at Finish Thompson

Episode 279 of the The Kula Ring podcast, hosted by Kula Partners, titled "Increasing Reach Through Strong Brand Identity" was published on March 19, 2024 and runs 29 minutes.

March 19, 2024 ·29m · The Kula Ring

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Summary

Kimberly Day is on our show this week talking about how she moved Finish Thompson, a family-run company, from advertising in trade publications to more of a brand focus, a decision that has fostered growth and recognition in just seven months. Kimberly brings insights from a broad career in many marketing and communication verticals. Finish Thompson is a highly technical, engineering-focused brand that Kimberly is making accessible to all who may need to employ their pumps and services.

Episode Description

Kimberly Day is on our show this week talking about how she moved Finish Thompson, a family-run company, from advertising in trade publications to more of a brand focus, a decision that has fostered growth and recognition in just seven months. Kimberly brings insights from a broad career in many marketing and communication verticals. Finish Thompson is a highly technical, engineering-focused brand that Kimberly is making accessible to all who may need to employ their pumps and services.

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