Increasing ROI with a Strategic, Data-driven Marketing Plan episode artwork

EPISODE · Feb 5, 2025 · 1H 5M

Increasing ROI with a Strategic, Data-driven Marketing Plan

from Leadership LIVE @ 8:05! Podcast - Talking Small Business · host Andrew Frazier

Increasing ROI with a Strategic, Data-driven Marketing Plan is covered in this podio, along with the following subjects: - What is Data-Driven Marketing? - Steps to Build a Data-Driven Marketing Plan - Why Data Matters for ROI *************************************** In this video, we’ll explore the importance of leveraging analytics to optimize your marketing efforts, target the right audience, and achieve measurable results. Learn how to create a tailored strategy that aligns with your business goals and ensures maximum impact. Whether you're looking to improve engagement, increase sales, or streamline your campaigns, this approach will help you turn insights into action and drive real growth. I'll be talking with Debra Andrews about Increasing ROI with a Strategic, Data-driven Marketing Plan. Debra Andrews is the founder and CEO of Marketri, a leading agency that accelerates predictable, profitable growth for B2B companies by building and executing strategic, data-driven marketing plans that deliver a high ROI. She pioneered the fractional marketing model and is recognized as a thought leader on marketing strategy and outsourced marketing. Debra has spent more than three decades collaborating with mid-sized, growth-oriented companies, helping them build world-class marketing functions that drive better business results. In the 20 years since she founded Marketri, she’s directed the company to achieve tremendous growth and success by driving greater growth and success for the agency’s B2B clients. To learn more about valuable resources for entrepreneurs and business owners, please visit https://www.sbprou.com/.

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