Increasing Your Bleaching Business

Join two of Ultradent's marketing experts for a discussion on increasing bleaching business in your dental practice. They discuss average treatment prices, available marketing materials, and tips for marketing bleaching to your patients without becoming a "salesperson." Steve Clark is Ultradent's product manager for the Opalescence whitening line. He is heavily involved in whitening market research for the company. Steve Gerber has worked at Ultradent for 13 years. He has held positions in U.S. and international sales departments and has given whitening presentations to dentists all over the world.