Increíblemente simple

El libro “Increíblemente Simple”, escrito por Ken Segall, trata sobre la simplicidad que Steve Jobs implementó en Apple y cómo esa simplicidad fue clave para el éxito de la marca. Segall comparte anécdotas, decisiones importantes y detalles de la campaña “Think Different”, entre otros lanzamientos, para aclarar el enfoque de simplicidad de Apple. Aunque quizás estira de más este libro. Loop Infinito es un podcast de Applesfera, presentado por Javier Lacort y editado por Santi Araújo. Contacta con el autor en Twitter (@jlacort) o por correo ([email protected]). Gracias por escuchar este podcast.

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This episode was published on February 10, 2023.

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