Incrementality 101 | Sam Adler, Director of Media Insights & Analytics at Slingwave

How do you really know if your paid media is driving results—or just taking credit?In this episode I connect with Sam Adler, Senior Director of Media Insights & Analytics at Slingwave, to break down the real-world strategies behind incrementality, smarter attribution, and the pitfalls of platform-reported ROAS.From untangling view-through conversions to exposing oversaturated remarketing campaigns, Sam reveals how top marketers are replacing outdated models with unified measurement frameworks that actually guide growth.Whether you’re running performance campaigns or leading media strategy, this episode offers a practical blueprint for marketers ready to optimize with clarity.TIMESTAMPS00:00 Understanding Incrementality in Marketing03:57 The Role of Attribution Models10:00 Challenges with Last Touch Attribution13:47 Addressing Gaps in Measurement20:00 The Importance of Predictive Modeling🔥 ABOUT THE CHANNELJoin Slingwave Founder & CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.👉 Ways to connect & explore:🎥 Prefer video? Watch full episodes on YOUTUBE.🤝 Want to talk marketing analytics? REQUEST A DEMO.🔗 Stay in the loop and follow Slingwave on LINKEDIN.💬 CONTACT PAUL🎙️ Smarter marketing starts here →slingwave.com