Independent artist Eurielle talks about social media burnout and the pressure from DSPs to create an endless stream of content.

Music Ally Focus Ep. #76: Recently we’ve reported a lot about artists being increasingly outspoken about the pressure on them to create content for social media. If big-name artists like Halsey are voicing their concerns and experiencing pressure, what about indie artists, who don’t have a team around them? This is the first of two episodes where we speak to artists about pressures they have felt from the music industry, and the effect it has had on them as people. We chat to independent artist Lauren Walker (who performs as Eurielle) about social media burnout: Lauren talks about her experiences of pressure from the social media platforms and DSPs. She voices her concerns around the “race to the bottom” of creating a buzz on social media in order to get onto playlists, and the crushing personal impact as a result of the expectation to be on all the social media platforms, all the time. Eurielle: eurielle.com Eurielle on (yes) social media: instagram.com/eurielle_music ------ 👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo 🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb