India election: Modi's massive social media machine

How holograms, AI and group chats and have transformed Indian politics

An episode of the The Global Story podcast, hosted by BBC World Service, titled "India election: Modi's massive social media machine" was published on May 22, 2024 and runs 25 minutes.

May 22, 2024 ·25m · The Global Story

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Summary

India is in the middle of the biggest election the world has ever seen, and social media has become a vital political tool for candidates trying to reach around a billion voters across the country. Katya Adler is joined by Devina Gupta and Shruti Menon in the BBC’s Delhi bureau for a look inside the digital campaigns of Prime Minister Narendra Modi and his main opponent, Rahul Gandhi. And they ask, how can Indian avoid the threat of online disinformation and deepfakes?The Global Story brings you trusted insights from BBC journalists worldwide. We’re keen to hear from you, wherever you are in the world. We want your ideas, stories and experiences to help us understand and tell The Global Story. Email us at [email protected] You can also message us or leave a voice note via WhatsApp on +44 330 123 9480. #TheGlobalStory.The Global Story is part of the BBC News Podcasts family. The team that makes The Global Story also makes several other podcasts, such as Americast and Ukrainecast, which cover US news and the war in Ukraine. If you enjoy The Global Story, then we think that you will enjoy some of our other podcasts too. To find them, simply search on your favourite podcast app.This episode was made by Peter Goffin and Beth Timmins. The technical producers were Mike Regaard, Hannah Montgomery and Ricardo McCarthy. The assistant editor is Sergi Forcada Freixas and the senior news editor is Sam Bonham.

Episode Description

India is in the middle of the biggest election the world has ever seen, and social media has become a vital political tool for candidates trying to reach around a billion voters across the country.

Katya Adler is joined by Devina Gupta and Shruti Menon in the BBC’s Delhi bureau for a look inside the digital campaigns of Prime Minister Narendra Modi and his main opponent, Rahul Gandhi. And they ask, how can Indian avoid the threat of online disinformation and deepfakes?

The Global Story brings you trusted insights from BBC journalists worldwide. We’re keen to hear from you, wherever you are in the world. We want your ideas, stories and experiences to help us understand and tell The Global Story. Email us at [email protected] You can also message us or leave a voice note via WhatsApp on +44 330 123 9480. #TheGlobalStory.

The Global Story is part of the BBC News Podcasts family. The team that makes The Global Story also makes several other podcasts, such as Americast and Ukrainecast, which cover US news and the war in Ukraine. If you enjoy The Global Story, then we think that you will enjoy some of our other podcasts too. To find them, simply search on your favourite podcast app.

This episode was made by Peter Goffin and Beth Timmins. The technical producers were Mike Regaard, Hannah Montgomery and Ricardo McCarthy. The assistant editor is Sergi Forcada Freixas and the senior news editor is Sam Bonham.