EPISODE · Aug 3, 2026 · 5 MIN
India's Ad Cartel Probe Widens, and Qantas Moves to OMD
from Advertising in Five
CCI clears Publicis India entity's addition to cartel probe. India's competition regulator told the Delhi High Court it does not oppose adding TLG India to its advertising-cartel investigation, widening the holding-company operations drawn into the case. (mint) Qantas moves APAC media account to Omnicom's OMD. Qantas Group has appointed OMD as its Asia agency of record after a pitch that began in Q4 2025, per Campaign India, shifting a reported $61-million account away from incumbent WPP Media. (Campaign India) Stanley 1913 names Born Social as agency of record. Adweek reports the Quencher maker has appointed Born Social as AOR under a social-first strategy intended to move the brand past its viral moment. (Adweek) Also moving today: Stagwell Doubles New Business Team as Holdco Competition Heats Up, Says CEO Mark Penn (Adweek) Campaign Trail: Yeti spells out consumer passions with four-letter words (Marketing Dive) Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater (Digiday) Havas to launch Shortcut Shobiz India in September, expands experiential marketing play (storyboard18.com) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com
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Mint reports the Competition Commission of India told the Delhi High Court it has no objection to adding Publicis entity TLG India to its advertising cartelization probe, while arguing Publicis Groupe can stay in scope alongside the local entity. Campaign India reports Qantas appointed Omnicom's OMD as its Asia agency of record on an account it puts at 61 million dollars, taking it from WPP Media, and Publicis picked up Adidas media planning and buying in China at 185 million dollars. Adweek reports Stanley 1913 named Born Social its global social agency of record, with Stagwell's Mark Penn saying he is doubling the group's new-business team.
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India's Ad Cartel Probe Widens, and Qantas Moves to OMD
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