India’s Economic Lens: Insights from Rama Bijapurkar’s 'Lilliput Land’

We are thrilled to welcome Mrs. Rama Bijapurkar to today’s episode of Business Talk. A celebrated business advisor, independent director, and author, Mrs. Bijapurkar is widely recognized for her expertise in India’s market and consumer economy. Known as a thought leader in business-market strategy, she provides a unique "people lens" to analyze and understand India’s dynamic economic landscape. With over two decades of experience as a visiting faculty member at IIM Ahmedabad, Mrs. Bijapurkar has specialized in customer-based business strategies, shaping the perspectives of countless business leaders. She has served on the boards of several prestigious organizations, including Cummins India, IIM Ahmedabad, Apollo Hospitals, Infosys, Nestle India, and ICICI Bank, among others. Mrs. Bijapurkar’s professional journey includes key roles at McKinsey & Company, Marg Marketing & Research Group (now Nielsen India), and MODE Services (now TNS India) before establishing her own consulting practice. She is also the author of acclaimed books such as Lilliput Land, We Are Like That Only, and Customer in the Boardroom. In this episode, Mrs. Bijapurkar shares valuable insights from her latest book, “LILIPUT LAND: How Small Is Driving India’s Mega Consumption Story,” offering a deep dive into the trends shaping India's consumer economy. Join us for an engaging conversation with one of India’s most influential voices in business and strategy. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Mrs. Rama Bijapurkar has granted permission to share insights from her book, “LILIPUT LAND: How Small Is Driving India’s Mega Consumption Story”, on the Business Talk Podcast Channel. Please be aware that the uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.