India’s first tech-driven footwear brand, offering customisation of shoes at an affordable price - Aayush Jindal Co-founder of Toesmith

'It was his birthday & I thought of customising a shoe and gifting it to him on his birthday' And so Toesmith was born! and they haven't looked back . I speak to Aayush Jindal Co-founder of Toesmith , India’s first tech-driven footwear brand, offering customisation of shoes . In this episode he talks how the 3d customisation works. Talks about customer research , pitching his parents the prototype , how they target customers via Facebook and Instagram, how many orders that get a day, quitting the corporate life, how they plan to scale the operation and finally he gives advice on building an e-commerce business & brand in India. In this conversation we also talk about: Pricing strategies that don't pinch! Getting great feedback & design from a tattoo artist Walking away from nice job at Bain How they deal with copyright issues Thoughts on the offline / retail market. Is it pressure off or pressure on? Launching internationally & scaling Experiencing failure on his previous start-up Getting advice from parents who work in the shoe manufacturing business. and much much more Links https://www.toesmith.com/ P.S Skillshare is an online learning community with thousands of classes in design, business, tech, and more. Anyone can join the millions of members in our community to learn cutting-edge skills, network with peers and discover new opportunities. Try Premium free for 2 months and access all my classes! https://www.skillshare.com/r/user/neilpatel P.P.S You're going to love CreativeLive! Online classes in photography, art, design, craft & DIY, marketing, business, and entrepreneurship. Available on-demand 24-7. Use my link to take $15 off your first CreativeLive class of $25 or more! https://refer.creativelive.com/s/Neil108 music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV The Indian Startup Show is hosted and produced by Neil PatelConnect with me: https://www.linkedin.com/in/neilpatel2/If you enjoyed this episode, please subscribe, leave a review, and share it with someone who needs to hear it.Listen and Subscribe to More Episodeshttps://www.indianstartupshow.com/Music by Punch Deck.https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV