India’s Forgotten Business Empire That Shook Gillette! | Ft. Reenita Malhotra Hora episode artwork

EPISODE · Jan 16, 2026 · 1H 12M

India’s Forgotten Business Empire That Shook Gillette! | Ft. Reenita Malhotra Hora

from Expert Talk with Bhavya Desai · host Bhavya Desai

In this episode of Expert Talk with Bhavya Desai, we speak with Reenita Malhotra Hora about the remarkable journey of India’s razor blade industry and the rise of two landmark brands —Topaz and SuperMax.Bringing a rare insider perspective, Reenita shares how these homegrown brands grew to dominate the Indian market and competed head-on with global giant Gillette. Drawing from family history and deep research, she takes us through the making of these companies, the technology behind blade manufacturing, and the challenges of innovating in a product most people consider simple but is, in reality, highly complex and precision-driven.A must-listen for anyone interested in Indian brands, entrepreneurship, and the real stories behind products we use every day.📢 Don’t forget to Like, Comment, and Share this video! Your engagement helps us bring more such content.✅ Subscribe to Expert Talk with Bhavya Desai for more updates on our political series and hit the bell icon to stay notified about our latest episodes.This podcast was shot on Sony A7 IV and FE 50mm F1.8 📷Connect with us: [email protected]:00 – What’s coming up01:00 – Bhavya x Reenita begins03:05 – When Topaz & Supermax ruled the industry06:00 – How Topaz & Supermax came to life09:45 – Topaz becomes the #1 brand in India11:30 – How razor blades are manufactured16:20 – Machines: then vs now18:50 – Why blades are a highly technical product20:10 – The science behind blade coatings21:55 – The difficulty of real innovation24:55 – Pressure from international brands28:30 – When Gillette tried to buy them out30:29 – Why the Malhotra family split33:10 – The famous napkin contract35:54 – The birth of SuperMax38:42 – The deal with Gillette41:00 – How the founders reacted43:00 – How partners blocked the sale44:10 – What if Gillette had acquired them?45:50 – Key takeaways for entrepreneurs48:20 – Indian quality vs international standards51:15 – Did the brothers clash during the Gillette episode?55:15 – 5 billion blades a year – scale of the market55:30 – Other brands in the market56:15 – How blade companies really make money59:45 – Building a global export business01:02:10 – Why the acquisition was vetoed01:04:35 – Not a tribute, but a real story01:05:40 – Understanding the legacy01:08:30 – How SuperMax eventually ended01:11:00 – Closing thoughts & beyond📢Follow us on Social Media:Instagram: https://www.instagram.com/experttalkwithbhavyadesai/X: https://www.twitter.com/ETwithBhavyaD/Facebook: https://www.facebook.com/experttalkwithbhavyadesai/LinkedIn: https://www.linkedin.com/in/experttalkwithbhavyadesai/📢Follow Bhavya Desai: Instagram: https://www.instagram.com/bhavya_desai/X: https://twitter.com/bhavya_desai/Facebook: https://www.facebook.com/bhavya.desai.520/LinkedIn: https://www.linkedin.com/in/bhavya-desai-058652149/📢 Follow Reenita Malhotra Hora:Instagram: https://www.instagram.com/reenita_storyteller/ Facebook: https://www.facebook.com/ReenitaMalhotraHoraX: https://x.com/reenita_storyLinkedIn: https://www.linkedin.com/in/reenita/▶ About Expert Talk with Bhavya Desai - "Expert Talk with Bhavya Desai" is a podcast channel where curiosity meets expertise! and our host Bhavya Desai, a curious and enthusiastic podcaster, talks to different experts and brings out the best in his guests, ensuring that every episode is packed with valuable takeaways. This show aims to connect people who love learning with professionals who have a lot of knowledge and experience.

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India’s Forgotten Business Empire That Shook Gillette! | Ft. Reenita Malhotra Hora

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