India’s Population Moves Towards Global Milestones

India is set to become the world’s largest population by 2025. This demographic milestone will also result in it being home to the largest female consumer market and the biggest labour force globally. In fact, the working-age population will surpass 1 billion by 2030 providing it with a huge competitive edge over other emerging markets. Yet a large urban/rural divide, skills shortages and unplanned urbanisation means its population dynamics also create challenges.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.