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Indie media: Advertising scale and consolidation at odds with fracturing but highly engaged audiences - who loses? episode artwork

EPISODE · May 3, 2021 · 50 MIN

Indie media: Advertising scale and consolidation at odds with fracturing but highly engaged audiences - who loses?

from Mi3 Audio Edition · host Mi3 & iHeart Podcasts Australia

The mega industry trend for consolidation, scale and efficiency in the $15bn Australian ad market is counter to consumers driving to niche and narrow content. Starcom CEO Nick Keenan dukes it out with three young indie media groups - backed by high-profile investors making headway in a tough market.   See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published May 3, 2021

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Indie media: Advertising scale and consolidation at odds with fracturing but highly engaged audiences - who loses?

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This episode is 50 minutes long.

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This episode was published on May 3, 2021.

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