Indigenous Tourism Thrives Despite Awareness Gaps | Vancouver News

New research reveals a troubling gap in awareness: less than half of British Columbians feel confident finding Indigenous-led tourism, yet on Vancouver Island, operators are thriving—reporting record-breaking seasons and expanded offerings. Companies like Homalco Wildlife and Cultural Tours are celebrating their best year in 26 years, offering everything from whale watching to cultural storytelling. Behind the scenes, guides like Melissa McClurg and Mike Willie are fostering pride, education, and authentic connection—with youth gaining confidence and travel agents abroad learning how to market these unique experiences. Despite the stats, the ground truth is one of growth, resilience, and deep cultural exchange. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/9d6441ecb89dc146