Indonesia: A Hotbed for the Beverages Industry

Indonesia is an often-targeted country for companies attempting to enter a new market in Asia-Pacific due to its massive population, rising purchasing power and fast growing middle class. The soft drinks market in the country is on the rise, with categories such as juices, ready-to-drink coffee and ready-to-drink tea growing in consumption and awareness. For companies attempting to break into Indonesia, product differentiation is key as consumers in the country are constantly looking for new experiences within the beverage category.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.