Indo's Rural e-conomy Momentum: Steven Wongsoredjo of Sup...

What this episode covers

Indonesia has become a crucible for tremendous amounts of experimentation in ecommerce business models. Steven Wongsoredjo, Cofounder and CEO of Super, has combined both the group-buying elements of global category leaders such as China's Pinduoduo, along with several uniquely Indonesian aspects such as agent-based sales. Shirking the "Jabodetabek" focus of most other ecommerce platforms, Super has instead found strong growth in Tiers 2 & 3 and rural markets in the eastern parts of Indonesia. Super estimates this unique social commerce opportunity to be USD200b in size.

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Frequently Asked Questions

How long is this episode of Indo Tekno Podcast?

This episode is 21 minutes long.

When was this Indo Tekno Podcast episode published?

This episode was published on June 28, 2021.

What is this episode about?

Indonesia has become a crucible for tremendous amounts of experimentation in ecommerce business models. Steven Wongsoredjo, Cofounder and CEO of Super, has combined both the group-buying elements of global category leaders such as China's Pinduoduo,...

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