EPISODE · Feb 18, 2026 · 28 MIN
Industrial Coatings at a Crossroads: Markets, Innovation and the Next Phase of Formulation
from Coat It!
As industrial coatings manufacturers navigate uneven global demand, evolving powder and coil technologies and rising sustainability expectations, strategy is shifting. In this episode of Coat It!, Courtney Bassett speaks with Luis Fernández of PPG about how market pressures, innovation priorities and formulation AI are reshaping decision-making heading into 2026. Sponsored By:
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Industrial Coatings at a Crossroads: Markets, Innovation and the Next Phase of Formulation
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