Industry experience as a competitive advantage with Spryker's Alexander Graf

Key Points:How Alexander and his co-founder got their start with Spryker (01:20)How Spryker adjusted to marketing to multiple decision makers after they passed the $1M ARR mark (05:06)My advice on managing your marketing while addressing a large stakeholder base, with a quote from Ismail Madni (08:21)Alexander discusses Spryker's different competitive strategies for addressing incumbent companies vs. up-and-comers (09:48)How Spryker is competing on brand to become the "Tesla of the commerce industry (11:15)I weigh in on the importance of branding, with a quote from Lattice's Alex Kracov (12:48)Alexander explains why experience and years in the industry are such a powerful moat for Spryker (14:34)Alexander discusses how difficult it is to pin down which sales efforts are working most effectively (16:04)I explain why it is nearly impossible to identify the causal factors of success, with a quote from Les Binet (18:08)Alexander explains why Spryker benefitted from getting their start in Germany (22:13)My advice on how to hire the best team members (24:14)Wrap up (28:05)Mentioned:Alexander Graf LinkedInSpryker LinkedInSpryker WebsiteIsmail Madni TwitterHow Alex Kracov made Lattice a go-to name for HR professionals"The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies" byLes Binet and Peter FieldBig 5 personality testMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL