Industry Insight: Embedded finance and the future of fintech

Fintech is transforming the financial services industry at an unprecedented pace, reshaping how we pay, borrow, and manage money. Embedded finance—integrating financial services into everyday platforms like Superapps—is revolutionising the customer experience, making financial transactions seamless. What are the opportunities businesses can unlock from this trend, and what's in store for 2025? Lucy Liu, President and Co-founder of payments and financial platform Airwallex, shares about the Singapore-based firm's global growth and initiatives includingYield, an asset management service, and why embedded finance is an important part of the future of fintech.See omnystudio.com/listener for privacy information.