Industry Insight: Freemium or Premium - Why Asia streams more music but pays less

Streaming in Asia Pacific is booming — audiences are listening, watching, and bingeing more than ever. From Japan to South Korea and now to Singapore, the region is outpacing global growth, reshaping music discovery, and exporting culture worldwide. Yet despite record adoption, premium subscriptions still lag behind, revealing a vast untapped opportunity. On Industry Insight, Lynlee Foo speaks to Scott Ryan, EVP Commercial, Luminate to find out what is driving the region’s streaming revolution, and how is Asia's streaming surge transforming business models.See omnystudio.com/listener for privacy information.