Industry Insight: How experiential marketing is reshaping celebrity partnerships

from The Afternoon Update with Lynlee Foo · host MONEY FM 89.3

From K-pop to Hollywood, global entertainment today is built on more than just star power — it’s driven by strategy, partnerships, and cross-border connections. But behind the scenes, a Singaporean company is quietly making moves with major international collaborations, that goes beyond just traditional marketing strategies. On Industry Insight, Lynlee Foo speaks to Harris Lim, Founder and CEO of Fast Track Entertainment to find out how brands are moving from traditional ads to a mix of celebrities, creators and experiences.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Apr 9, 2026

Embed this episode

Attribution link and audio player

NOW PLAYING

Industry Insight: How experiential marketing is reshaping celebrity partnerships

0:00 19:04

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Afternoon Update with Lynlee Foo?

This episode is 19 minutes long.

When was this The Afternoon Update with Lynlee Foo episode published?

This episode was published on April 9, 2026.

Can I download this The Afternoon Update with Lynlee Foo episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!