Industry Insight: Singapore turns global star power into tourism gold

From Lady Gaga’s concert to Coldplay’s Man In The Moon music video, Singapore has been making more appearances on the global pop-culture stage. As cities across Asia race to define the region’s cultural identity, Singapore is making a high-stakes play: to turn borrowed star power into lasting cultural capital. On Industry Insight, Lynlee Foo speaks to Kenneth Lim, Assistant Chief Executive for the Marketing Group at Singapore Tourism Board (STB) to find out how can Singapore stand out in a crowded regional race, and make these cultural flashpoints count for the long term.See omnystudio.com/listener for privacy information.