Industry Leader Insights: Senior Housing Equity Is At Record Highs. So Why Haven't Reverse Mortgages Taken Off?

In this Industry Leader Insights episode, HECM World sits down with John Lunde, Founder and President of Reverse Market Insight (RMI), to explore one of the biggest questions facing the industry today. Drawing on more than 20 years of reverse mortgage market data, John shares his perspective on the trends that have shaped the industry, why record senior housing equity hasn't translated into record reverse mortgage volume, and what lenders, loan officers and business leaders need to do differently to unlock the opportunity ahead. In this episode you'll discover: Why reverse mortgage originations remain well below their historic peak • The surprising disconnect between record housing equity and industry growth • How proprietary reverse mortgages are reshaping the market • The biggest mistakes professionals make when interpreting market data • Why education inside the mortgage industry remains the biggest growth opportunity • How technology, data and integrated systems will define the next generation of reverse mortgage businesses • What successful lenders do differently when building local market expertise Whether you're a reverse mortgage professional, lender, broker, executive or industry partner, this conversation provides valuable insights into where the market has been—and where it's heading next. https://hecmworld.com/2026/08/03/industry-leader-insights-senior-housing-equity-is-at-record-highs-so-why-havent-reverse-mortgages-taken-off/ Subscribe to HECM World for the latest reverse mortgage news, expert interviews and industry insights from across the United States.