Industry Leader Insights: The Ideal Reverse Mortgage Client Has Changed. Has the Industry Kept Up?

Who is the ideal reverse mortgage client today—and how has that changed over the past decade? In this edition of Industry Leader Insights, Gabe Bodner, President of the 55 Plus Division at OneTrust Home Loans, explores one of the most important questions every reverse mortgage professional should be asking. As housing wealth grows, retirement planning evolves and attitudes toward home equity continue to shift, the traditional “last resort” borrower is no longer the only client worth focusing on. Gabe discusses the rise of planning-based borrowers, why defining your ideal client can transform your marketing and referral strategy, and how loan officers can position themselves for the next generation of HECM borrowers. Whether you’re looking to grow your business, refine your target market or better understand where the industry is heading, this conversation offers valuable insights into the future of reverse mortgage lending. 🔗 Read the companion article: https://hecmworld.com/2026/07/13/industry-leader-insights-the-ideal-reverse-mortgage-client-has-changed-has-the-industry-kept-up/