Industry.live Podcast: Rocco Seyboth on Why Young People Quit Cities for “Boring” Businesses

A growing number of young people are walking away from city life, high rents, and corporate burnout—choosing instead to settle in small towns and buy so-called “boring” businesses. In this episode of Industry.live, we deep dive into what’s driving this shift, from AI reshaping white-collar jobs to the appeal of affordable housing, tight-knit communities, and work that actually matters. Guest Rocco Seyboth shares his own journey from tech to small-town entrepreneur, and why this movement could redefine the future of work and lifestyle.