Industry Specialization in Content Writing with Janine Kelbach

Should I hire a good writer who can learn my industry, or turn an industry expert into a good writer? This is a common question many marketers face. In this episode, Janine Kalbach, owner of WriteRN, shares her insights on writing and marketing, particularly in specialized industries like hers (healthcare). Janine discusses her unique background as a nurse turned writer and the journey that led her to start her own content marketing agency. She explains why industry specialization in writing is important in her field, and how it benefits her clients. Janine also provides valuable tips on identifying good writers, the role of an editor, and the use of AI in content creation.Connect with the hosts:👉 Barb VanSomeren: https://www.linkedin.com/in/barbvansomeren/👉 Alec Cheung: https://www.linkedin.com/in/aleccheung/Connect with the Podcast Manager 👉 Cinthya Zeledón: https://www.linkedin.com/in/cinthyazeledon/Explore the video content of each podcast episode on YouTube Want to be a guest on The Marketing Share Podcast?  Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you.