Industry / Trade Associations Behaving Like Entrepreneurs - with Stacey Tetschner, CEO of the National Speakers Association

Stacy Tetschner is the CEO of the National Speakers Association. These days associations need to be nimble and take risks to behave more like entrepreneurial ventures in an effort to stay relevant to their members.Join this conversation as Thom Singer and Stacy Tetschner discuss ways associations behave like a business. Hear about how "Non-profit is our tax status, not our business strategy" and how what the NSA and New Coke have in common.www.nsaspeaker.org Learn more about your ad choices. Visit megaphone.fm/adchoices