Inês Drummond Borges | Transformação

from Podcast CMO Club® Hosted by Departamento de Marketing

No 32º episódio do podcast Walking Meeting, Inês Simas do Departamento de Marketing conversou com a Inês Drummond Borges da Sonae Sierra sobre Transformação. A Inês iniciou a sua carreira na McKinsey. Seguiu-se a Vodafone e depois a Direção de Marketing Iberica na Worten. Atualmente é Chief Transformation Officer na Sonae Sierra e membro na comissão executiva. Num dia de chuva, optámos por conversar no My Plcae to Work em pleno Colombo, que funcionou como uma espécie de mini-estudio. Falámos de transformação cultural, comercial e digital. Conversámos sobre imaginação, quick-wins, confirmation bias, margem de erro e boleias para acelerar a mudança. O lado racional e emocional, a transformação pessoal e as dificuldades de liderar uma mudança também foram parte desta super conversa. Calce os ténis, coloque os auriculares e venha connosco!

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Inês Drummond Borges | Transformação

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This episode was published on April 30, 2025.

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