Inferno Insights: PR Strategies from the Frontlines | With veteran communicator Mike Lupien who talks about his experience with wildfires in Fort McMurray and BC's Shuswap region, with host Tim Conrad

Send us Fan MailWhen wildfires rage, clear communication is the ultimate firebreak.In this episode, Tim Conrad sits down with Mike Lupien, a public relations expert, to discuss his experiences during the 2023 British Columbia wildfire season and the infamous 2016 Fort McMurray fire. Mike shares his insights on crisis communication strategies, the development of essential reentry guides, and the intricate dynamics within an Emergency Operations Center (EOC). Mike emphasizes the critical role of communication in managing public perception and facilitating recovery efforts.Listen For:02:39 - Fort McMurray Fire Insights07:01 - Evacuee Challenges13:18 - Reentry Logistics21:13 - Recovery Communications PlanningGuest: Mike Lupien, APRLinkedIn Connect with Tim Conrad, APRLinkedIn | Website | Facebook | Instagram Visit www.communicationspodcast.com for more detailed show info including photos and videos.