Influence by Robert B. Cialdini: The psychology of persuasion

Influence by Robert B. CialdiniGet the book: https://amzn.to/4gpHTy2Influence: The Psychology of Persuasion by Dr. Robert B. Cialdini is a fascinating exploration of why people are inclined to say “yes.” Drawing from over 35 years of rigorous research, including surveys, experiments, and a three-year observational study, the book delves into the psychology behind persuasion and how this understanding can be leveraged ef… This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit ideas.nextbigwhat.com/subscribe