Influence by Robert Cialdiniac

Why do we say “yes” when we do not fully understand why?In this episode, we explore Influence: The Psychology of Persuasion by Robert B. Cialdini, one of the most important books ever written on human behaviour and decision-making.We break down the six core principles of persuasion and examine how they quietly shape our choices, from everyday purchases to major life decisions. More importantly, we go beyond the surface to explore what the book reveals about how people actually think, where that thinking fails, and how easily it can be influenced.This is not just a conversation about marketing or sales. It is about autonomy, awareness, and the hidden forces that shape behaviour in a world saturated with information and persuasion.Whether you are leading a team, making strategic decisions, or simply trying to think more clearly, this episode offers a practical lens on how influence really works and how to recognise it in your own life.