👉 Influence Is the Currency PMMs Can’t Afford to Ignore

Here’s the uncomfortable truth:Most PMMs don’t struggle because of lack of skill.They struggle because they can’t influence.This week, I sat down with Amruta (Amazon GTM Lead + PMM Coach) for Part 2 of our conversation, and we dug into the invisible side of product marketing—the people strategy.We covered:* Why Amruta started coaching PMMs (and the repeating patterns she saw)* The #1 reason cross-functional influence is so hard* The mindset traps that silently block your career growth* How to escape execution mode and finally be seen as strategic💡 My takeaway: Your credibility is your career currency. And influence isn’t a “one-time pitch”—it’s built day after day, through trust and relationships.👉 Listen here → 💬 What’s the toughest part of influence for you—getting buy-in, building trust, or shifting your own mindset? Get full access to The PMM Brief at pmmshruti.substack.com/subscribe