Influence: The Psychology of Persuasion — Six Principles That Shape Human Behavior

from Mindshift Reads · host Sarah & Mike

In this episode, we explore Influence: The Psychology of Persuasion by psychologist Robert B. Cialdini, one of the most influential books ever written about persuasion and human behavior. The book explains the six psychological principles that shape how people make decisions: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Learn how these principles influence everyday interactions, marketing, business, and relationships.Become a supporter of this podcast: https://www.spreaker.com/podcast/mindshift-reads--6353320/support.

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This episode is 26 minutes long.

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This episode was published on March 10, 2026.

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