Influence Through Content Marketing - Jay Baer

Jay Baer, a 7th generation entrepreneur, New York Times best-selling author of 6 books, founder of 5 multi-million dollar companies, and one of 187 living members of the Professional Speaking Hall of Fame, shares how you can gain influence through content marketing. Jay Baer's Lessons to Gain Influence and Grow Your Business During the conversation, Jay shares: How influencer connections have helped him grow "Convince and Convert," one of the most successful marketing agencies in the country The role of content marketing in the growth of your business How to figure out what kind of content to focus on How to leverage your podcast to connect with influencers and to deliver value to them Success factors to initiate a connection with an influencer via email Speaking engagements as a powerful tool to sign up new clients and meet influencers His streamlined process to write books, which allows him to publish a bestselling book every 2 years Jay's powerful closing message: "Everybody is an influencer. It's just of whom." About Jay Baer Jay Baer, CSP, CPAE shows you how to use technology as an unfair marketing and customer service advantage. Audiences will rethink their approach to marketing and customer service, helping them gain more customers and keep those they've already earned. Jay Baer is: One of fewer than 200 living members of the Professional Speakers Hall of Fame An inductee into the Word of Mouth Marketing Hall of Fame An experienced pro, having given hundreds of insightful, humorous presentations world-wide A renowned business strategist A popular emcee and event host A New York Times best-selling author of six books An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 32 of the FORTUNE 500 An entrepreneurial success story, having started five multi-million dollar businesses from scratch Founder of Convince & Convert, a digital strategy consulting firm that helps prominent companies gain and keep more customers A media brand. Jay's Convince & Convert Media division runs the world's #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives An active venture capitalist and technology advisor, as well as an avid tequila collector A go-to source for the press including NPR, USA Today, Time, Real Simple, CBC and many more Host of the popular Social Pros podcast, named the best marketing podcast in the 2015 Content Marketing Awards Connect with Jay at https://www.jaybaer.com/ Check out his latest book: https://www.talktriggers.com/