Influence Unleashed: How Dove used BIM to Redefine Beauty

from Good Assumptions: Marketing Unpacked · host Good Assumptions

Influence Unleashed is a series of case studies where we deep dive into iconic ad campaigns and show how the new strategies we teach came from the lessons in the past. Let's explore the four key pillars of the Behavioral Influence in Marketing (BIM) framework using Dove's "Real Beauty" to explore

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This episode is 12 minutes long.

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This episode was published on October 22, 2024.

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