Good Assumptions: Marketing Unpacked
by Good Assumptions
The Good Assumptions Marketing Podcast delves into the intricacies of marketing strategies, behavioral science, and industry trends. Leveraging Google’s NotebookLM, each episode offers in-depth analyses and actionable insights to help marketers and business leaders make informed decisions. From exploring the psychology behind successful campaigns to discussing the latest in digital marketing tools, the podcast provides a comprehensive understanding of the marketing landscape. Listeners can expect expert interviews, case studies, and practical advice tailored to both seasoned professionals and newcomers in the field. Stay ahead in the ever-evolving world of marketing with the Good Assumptions Marketing Podcast.
Episodes
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The Measure of a Voice
Most brands hand AI three adjectives and call it a voice brief. That’s a mood, not a brief, and a model given a mood returns the statistical average of everyone who ever wrote that way. This is a deep dive into the alternative: voice as a measurable fingerprint, broken into 25 dimensions a model...
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Codifying your linguistic fingerprint for AI
In this episode, we explore the transition from traditional, vague brand guidelines to a structured, machine-native specification for brand voice, fundamentally reframing identity as a "computable linguistic fingerprint" . We dive into why the standard marketing approach of using "3–4 adjectives"...
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The Architecture of Strategic Thinking
In the "Extraction Economy," we have been trained to treat AI as an answer-machine, prioritizing speed and retrieval over genuine insight. But research shows that when AI closes a conversation too fast with a confident answer, human critical thinking actually atrophies. This podcast explores a…
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Inside Pitching a New Business
Quick Overview on pitching a business with an example for a pop up restaurant.
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Beyond the Loop: Building Brand Trust That Survives AI
Twenty years of chasing algorithms (SEO, social, performance marketing) and brands are more exhausted than ever. Today we're talking about why the AI era isn't just another optimization problem, and why the brands that win it won't be the ones with the best prompts. They'll be the ones that were...
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The Book of Doug - Disconnect
The revelations of the Book of Doug. The Power of Disconnect. https://docs.google.com/document/d/1YueJJXJRooibpnpZ02V8n88XELf-EwjO5ScuPY6ndj4/edit?usp=sharing
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Marketing Lessons: Exploring the Liminal Utility-Persona (LUP) Model for Deeper Customer Insights
Ever feel like you’re missing the mark when it comes to understanding your customers at a more human level? In this episode, we dive into the Liminal Utility-Persona (LUP) Model—a cutting-edge framework that blends persona creation, utility mapping, and critical decision points to give you an...
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Influence Unleashed: How Coca-Cola Shaped the Modern Santa Claus and Claimed Christmas
Ever wondered how Coca-Cola made Santa Claus the face of Christmas? We’re breaking it down! In this quick dive, we uncover the strategy behind Coca-Cola’s iconic Santa campaign—how they transformed a holiday figure into a global brand ambassador. Join us for key takeaways on how cognitive…
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Marketing Lessons: Understanding the 7 Questions Framework to Build a Marketing Strategy
Ever feel like your marketing strategy is missing something? We tapped into Google’s NotebookLM to unpack the 7 Questions Framework in this quick and insightful podcast episode! In this episode, we break down the 7 Questions Framework, the ultimate guide to building a marketing plan that works....
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Marketing Lessons: Understanding the 4 Pillars of the Behavioral Influence in Marketing
Ever wonder what really drives consumer decisions? We tapped into Google’s NotebookLM to unpack the Four Pillars of Behavioral Influence in this quick and insightful podcast episode! From Cognitive Drivers to Emotional Triggers, Social Influence, and Environment & Design, we’ll explore how these...
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Influence Unleashed: How Listerine Established a "Disease", AND the Cure.
Ever wondered how Listerine turned an antiseptic into a household staple? We’re breaking it down! In this quick dive, we unpack the strategy behind Listerine’s "halitosis" campaign—one of the most influential marketing moves in history. Join us for key takeaways on how fear, psychology, and…
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Marketing Lessons: The Maturity Model
Understanding your company's maturity level in marketing and sales is crucial for effective strategy development. A Maturity Model acts as a roadmap, guiding companies through stages from foundational efforts to advanced strategies. Recognizing these stages helps avoid pitfalls, align teams,...
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Marketing Lessons: How to Evaluate a Campaign
We built this Marketing Campaign Evaluation Framework. It’s designed to take you through a step-by-step process to critically assess your campaign before it goes live, helping you predict the ripple effects your marketing might have. Whether it’s aligning with your brand identity, connecting with...
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Influence Unleashed: How Dove used BIM to Redefine Beauty
Influence Unleashed is a series of case studies where we deep dive into iconic ad campaigns and show how the new strategies we teach came from the lessons in the past. Let's explore the four key pillars of the Behavioral Influence in Marketing (BIM) framework using Dove's "Real Beauty" to explore
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Marketing Lessons: Introduction to Kapferer’s Brand Prism
Branding has come a long way since we were putting our mark on the things we wanted to sell. This is a brief introduction to one of the most used Branding Frameworks out there: Kapferer’s Brand Prism. The rise of social media and other technologies has stretched this model a bit thin, but it's…
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Influence Unleashed: How Wendy's used BIM to Find the Beef
Influence Unleashed is a series of case studies where we deep dive into iconic ad campaigns and show how the new strategies we teach came from the lessons in the past. Let's explore the four key pillars of the Behavioral Influence in Marketing (BIM) framework using Wendy's "Where's the Beef" to...
About this show
The Good Assumptions Marketing Podcast delves into the intricacies of marketing strategies, behavioral science, and industry trends. Leveraging Google’s NotebookLM, each episode offers in-depth analyses and actionable insights to help marketers and business leaders make informed decisions. From exploring the psychology behind successful campaigns to discussing the latest in digital marketing tools, the podcast provides a comprehensive understanding of the marketing landscape. Listeners can expect expert interviews, case studies, and practical advice tailored to both seasoned professionals and newcomers in the field. Stay ahead in the ever-evolving world of marketing with the Good Assumptions Marketing Podcast.
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Good Assumptions