Influence Unleashed: How Listerine Established a "Disease", AND the Cure.

from Good Assumptions: Marketing Unpacked · host Good Assumptions

Ever wondered how Listerine turned an antiseptic into a household staple? We’re breaking it down! In this quick dive, we unpack the strategy behind Listerine’s "halitosis" campaign—one of the most influential marketing moves in history. Join us for key takeaways on how fear, psychology, and social influence transformed a product and reshaped consumer habits.

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This episode is 11 minutes long.

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This episode was published on November 13, 2024.

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