Influence Unleashed: How Wendy's used BIM to Find the Beef

from Good Assumptions: Marketing Unpacked · host Dwayne

Influence Unleashed is a series of case studies where we deep dive into iconic ad campaigns and show how the new strategies we teach came from the lessons in the past. Let's explore the four key pillars of the Behavioral Influence in Marketing (BIM) framework using Wendy's "Where's the Beef" to explore: Cognitive Drivers Emotional Drivers Social Influence Environment & Design Note: Generated by NotebookLM

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This episode was published on October 21, 2024.

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