Influencer, è finita la bolla. È tempo di nuovi vip sui social: gli editor

from Il marketing oggi · host ItaliaOggi

Scandalo influencer, nuove regole più stringenti ma poco sembra essere cambiato nella comunicazione digitale sui social. Secondo un’indagine della Commissione Ue, a oggi il 97% degli influencer pubblica messaggi commerciali ma l’80% non indica che si tratta di contenuti sponsorizzati. Allora non cambierà nulla? Il pubblico rischierà ancora di cadere in iniziative poco trasparenti? Forse, no. Un aiuto insperato arriva dagli algoritmi e anche le aziende hanno un po’ di cose da migliorare... L’opinione di Daniele Cobianchi, ceo di McCann Worldgroup Italy, tra le principali e storiche agenzie di pubblicità Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Feb 20, 2024

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Influencer, è finita la bolla. È tempo di nuovi vip sui social: gli editor

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